In the long run, no country has ever become really strong by selling cheap products on the global market; In the long run, a country can only be strong by creating a strong brand in the global market. Let‘s look at those countries with high living standard...

What is a brand? Brand is the representative of a category in the mind of consumers. If you represent a brand in a category, you are a brand. If you represent a category nationwide, you are a national brand. You represent a category in the world, and you ...

No matter whether nature has two forces: one is known to all of us here, which is called evolution. But what is it actually? In fact, Darwin did not mention the concept of "evolution" at all. It was the media that put the concept of evolution in Darwin‘...

The relationship between us and the object we serve is a "love" relationship.

No matter how big your brand is, or if you think your brand has a lot of strength, you should create a second brand name in time. If you want to do business in the Internet era, a single brand name is already out of date. How can Chinese enterprises becom...

What is a brand? Brand is the representative of a category in the mind of consumers. If you represent a brand in a category, you are a brand. If you represent a category nationwide, you are a national brand. You represent a category in the world, and you ...

I have long defined the relationship between planners and customers as a "friend" relationship. The relationship between us and the objects we serve is a "love" relationship. "People in love are happy"! This is a very important point of view. For planners...